Fit Fudge. Marry Me.

Well then…If you have seen my Perfectly Paleo Easter Hamper unboxing video, you will have no doubt seen me exclaim on first picking this out of the collection, and then further watched me intriguingly follow up with my inquisition on the guy toward the end of the show and tell…

How can I describe it? This is a freezer god? An ice-box queen? A frozen masterpiece that you will, by no means, not let (it) go…of…gah.

Introducing “FITFUDGE“.

Let’s start from the top.


Our story begins back in the year 2000 when my wife, Fiona, started to move away from any food that had sugar. I thought this was insane as most products at that time were all overloaded with junk. My name is Mike by the way. As the years went by my wife stayed trim and healthy while I slowly put on weight. I had to do something, so I turned to my wife to sort me out. By this time it was about 2011 and I started to move away from sugar, pasta, pizza, potatoes, all bad carbs and especially cut out fruit juices. Which I used to down by the carton, thinking they where healthy for me, boy was I wrong.


[It’s me again, by the way] I mean the first line resounds proud with me. This is exactly where I went, but in about 2013. I’ve not deliberately touched processed sugar since. Three years clean, and i swear, if any sneaks into anything I eat or try, my gosh do I know about it! It tastes like metal to me. I too have since found that I can eat nigh on anything (within my body’s allowance of calorie levels – science- biology- yaddahyah), as long as I stick to “raw” stuff, and lean as far back as possible from beige carbs…

I started to eat low carb, high fat and the weight fell off and combined with training and healthy eating, I was transformed into a better shape than when I was 20 and felt better than I ever had. We began running half marathons, marathons, triathlons and the search was on for sugar free nutrition to fuel our races and power our long bike rides out to the Surrey hills.

Over the years Fiona had been making a variety of healthy snacks and treats and in particular a low carb, high fat chocolate and fudge that she would freeze and then we would all gobble down. My brother in law Grant suggested we package this all up, so we did. Grant by the way is also a super healthy guy. There are a wide variety of these paleo recipes online, which are ubiquitous, we have fine tuned our own version, which we now have made avaliable and easy for others to enjoy.

We plan to launch many more products over the coming months and we hope you will enjoy them as much as we do 😉


[And I’m back] I mean, once again I’m relating here, except I won’t lie, I did things a little silly as I completely cut *all carbs* and sugar in a tick, and because of that I then got hit with an insane level of Keto Flu where I thought I was dying a slow and agonizing death of vomit, muscle spasms, and hospital admittance (I dehydrated from all of the pronto water and salt loss…seriously people, do not be naive like I was! Listen to Fit Fudge. Go gradual. Drink a tonne, and for goodness sake get the calories in. I’m awesome now I actually know what on earth I’m doing). 

Anyway, I went off on a huge tangent there. Sorry about that. If anyone wants to hear more on my Keto Fail, let me know. I’ve got a whole bunch of tips on how to not be a doofus about it.

So FIT FUDGE, Yes! Please do plan on many more products because I’m so hooked I might flip out.

So I did what I was told and put the pack in the freezer. I then absolutely forgot about it for days on end.

Then thankfully I did remember, when I was having a mad treat need moment, and yoinked it out of the box super quick.

Re-reading the packet again:


  1. Coconut Oil
  2. Tahini (sesame seeds)
  3. Raw Honey
  4. Raw Cacao
  5. Raw Maca Powder
  6. Orange Extract
  7. Sea Salt

So much drool going on right now, you don’t even want to know. So that’s everything in this stuff, and that ‘everything’ is pretty darn powerful in abiding to the guidelines of Paleo and Ketogenic lifestyles. If you work out, and live by such rules for nutrition then you couldn’t possibly go wrong with this. It’s high in good fats, has Maca for energy, and tastes like the thing of dreams.

Despite being frozen, its surprisingly ‘not cold’, or like a choc ice, as I first imagined it would be. Instead it is, as you would imagine, “fudgey” (It’s in the name, really) in texture, and simply ‘chilled’. There’s bite to it, but it’s satisfyingly squidgy. 

The raw sweetness is not for the weak. It’s sweet. My gosh it’s sweet. It’s sweet but it’s a “good sweet”. It doesn’t sit sickly on your stomach, it’s just a moreish kind of taste, and very luxurious. I mean, had I still been a processed sugar junkie, I would never have been able to tell that this was a specialist nutrition recipe at all. I would have thought it ‘Artisan’, but never Paleo or Keto friendly. There’s no weird after taste. There’s no weird texture. It’s just devilishly delectable fudge! With benefits!

Fudge with benefits!

Nutritional Info:

Serving Size 40g/per Sachet

  • Calories 241kcal
  • Calories from Fat 205kcal
  • Total Fat 22.7g
    • Sat Fat 12.9g
    • Trans Fat 0g
  • Cholesterol 0mg
  • Sodium 34mg
  • Potassium 10mg
  • Total Carbs 6.5g
    • Dietary Fiber 3.7g
    • Sugars 3.4g
  • Protein 4.2g
  • Vitamin A 0%
  • Calcium 14%
  • Vitamin C 4%
  • Iron 1%
  • Nutrition Grade D

So you can clearly tell that I hate this brand and want nothing more to do with them…MASSIVE JOKE, THAT’S THE BIGGEST LIE I’VE EVER TOLD, AND OBVIOUSLY YOU’D BE CRAZY TO THINK I COULD POSSIBLY MEAN IT AFTER THIS POST!

I will absolutely be stocking up on these over the months ahead, and you can grab yours either direct, or from my favourites at Perfectly Paleo.

Another great thing is that you can use this sachet in a multitude of different ways, and not only simply devouring it as is, for example you can pour it into molds and make little individual pieces. You can serve it over ice cream. Even mix it into coffee. They have a great little blog on their website for all of this, so definitely take a look if you can:

Anyway – Fantastic ethos, real understanding of what they’re making and why, as well as just generally lovely sounding people! 


Perfectly Paleo


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